{"id":25839,"date":"2026-08-08T10:34:29","date_gmt":"2026-08-08T13:34:29","guid":{"rendered":"https:\/\/ubanews.com\/site\/?p=25839"},"modified":"2026-08-08T10:34:37","modified_gmt":"2026-08-08T13:34:37","slug":"onde-esta-o-meu-cliente","status":"publish","type":"post","link":"https:\/\/ubanews.com\/site\/2026\/08\/08\/onde-esta-o-meu-cliente\/","title":{"rendered":"Onde Est\u00e1 o Meu Cliente?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Onde Est\u00e1 o Meu Cliente? Recentemente escrevi sobre a import\u00e2ncia de n\u00e3o fazer o cliente pensar demais. Afinal, quanto mais obst\u00e1culos colocamos em seu caminho, maiores s\u00e3o as chances de ele desistir da compra. Mas existe uma quest\u00e3o que vem antes dessa discuss\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Onde est\u00e1 o cliente?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou talvez a pergunta correta seja:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Onde est\u00e1 o meu cliente?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque existe uma diferen\u00e7a enorme entre o cliente do seu neg\u00f3cio e o cliente do neg\u00f3cio do seu vizinho. Muitas empresas falam em consumidor como se todos fossem iguais. N\u00e3o s\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada empresa possui um p\u00fablico, uma realidade, um perfil de consumo, uma forma de relacionamento e at\u00e9 hor\u00e1rios diferentes de intera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, talvez uma das tarefas mais estrat\u00e9gicas de qualquer neg\u00f3cio seja descobrir onde seus clientes est\u00e3o, o que procuram, o que comentam, o que perguntam e como tomam decis\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onde Est\u00e1 o Meu Cliente?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-1024x683.png\" alt=\"Onde est\u00e1 o meu cliente?\" class=\"wp-image-25841\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-1024x683.png 1024w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-300x200.png 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-768x512.png 768w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-1200x800.png 1200w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4-120x80.png 120w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-4.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Quem fala para todo mundo pode n\u00e3o ser ouvido por ningu\u00e9m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existe uma m\u00e1xima muito conhecida no marketing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quem fala para todo mundo pode acabar n\u00e3o sendo ouvido por ningu\u00e9m.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, quando voc\u00ea fala diretamente para uma pessoa, \u00e9 muito prov\u00e1vel que v\u00e1rias outras que compartilham caracter\u00edsticas semelhantes tamb\u00e9m se identifiquem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segmenta\u00e7\u00e3o n\u00e3o limita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segmenta\u00e7\u00e3o aproxima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela permite criar conte\u00fado relevante, produtos mais adequados e relacionamentos mais genu\u00ednos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Onde eu deveria estar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos empres\u00e1rios ainda tentam descobrir onde est\u00e1 o cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas talvez exista uma pergunta anterior:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Onde eu deveria estar para encontr\u00e1-lo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o cliente procura informa\u00e7\u00f5es no Google, sua empresa aparece?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se pesquisa no Google Maps, seu cadastro est\u00e1 atualizado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se passa horas no Instagram, existe conte\u00fado da sua marca l\u00e1?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se utiliza LinkedIn para neg\u00f3cios, voc\u00ea participa das conversas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se assiste v\u00eddeos no TikTok ou no YouTube, sua empresa produz algo relevante?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cliente moderno n\u00e3o vive em apenas um lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele circula entre ambientes f\u00edsicos e digitais durante todo o dia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Saber onde ele est\u00e1 n\u00e3o basta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Descobrir onde o cliente est\u00e1 \u00e9 fundamental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o \u00e9 suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 necess\u00e1rio entender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que ele quer?<\/li>\n\n\n\n<li>O que ele procura?<\/li>\n\n\n\n<li>O que ele pergunta?<\/li>\n\n\n\n<li>O que o preocupa?<\/li>\n\n\n\n<li>O que ele valoriza?<\/li>\n\n\n\n<li>O que faz ele desistir de uma compra?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sem essas respostas, qualquer comunica\u00e7\u00e3o vira um megafone apontado para o vazio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falamos mais alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investimos em an\u00fancios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contratamos ferramentas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o cliente continua sem perceber valor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-indicca-tecnologia wp-block-embed-indicca-tecnologia\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vWOeOEcYZ5\"><a href=\"https:\/\/indicca.com.br\/comunicacao-digital\/\" target=\"_blank\" rel=\"noopener\">Qual o seu canal de comunica\u00e7\u00e3o digital?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cQual o seu canal de comunica\u00e7\u00e3o digital?\u201d \u2014 Indicca Tecnologia\" src=\"https:\/\/indicca.com.br\/comunicacao-digital\/embed\/#?secret=Y8EMORll56#?secret=vWOeOEcYZ5\" data-secret=\"vWOeOEcYZ5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O risco do megafone<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas empresas acreditam que comunica\u00e7\u00e3o \u00e9 volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comunica\u00e7\u00e3o \u00e9 percep\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode estar gritando sobre as qualidades do seu produto enquanto o cliente est\u00e1 preocupado com outra coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode estar destacando pre\u00e7o quando ele procura seguran\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode estar falando de tecnologia quando ele procura simplicidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode estar oferecendo funcionalidades quando ele procura solu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cliente n\u00e3o aprende exatamente aquilo que desejamos ensinar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele percebe aquilo que faz sentido para ele naquele momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 essa percep\u00e7\u00e3o que orienta suas escolhas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ub-news wp-block-embed-ub-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LufqZnXWJm\"><a href=\"https:\/\/ubanews.com\/site\/2026\/08\/03\/nao-faca-o-cliente-pensar-2026\/\">N\u00e3o Fa\u00e7a o Cliente Pensar<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cN\u00e3o Fa\u00e7a o Cliente Pensar\u201d \u2014 Ub\u00e1 News\" src=\"https:\/\/ubanews.com\/site\/2026\/08\/03\/nao-faca-o-cliente-pensar-2026\/embed\/#?secret=wSz7VZEyJl#?secret=LufqZnXWJm\" data-secret=\"LufqZnXWJm\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Comece observando quem j\u00e1 compra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver em d\u00favida sobre quem \u00e9 seu cliente, fa\u00e7a um exerc\u00edcio simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olhe para ontem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem comprou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem entrou na loja?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem fechou neg\u00f3cio?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem pediu or\u00e7amento?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem retornou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem indicou algu\u00e9m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir dessas respostas, comece uma investiga\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a essas pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Converse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pesquise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observe comportamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identifique padr\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali est\u00e3o pistas valiosas sobre seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cadastro n\u00e3o \u00e9 burocracia. \u00c9 intelig\u00eancia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando uma empresa n\u00e3o registra informa\u00e7\u00f5es sobre seus clientes, perde oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem cadastro, n\u00e3o existe hist\u00f3rico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem hist\u00f3rico, n\u00e3o existe an\u00e1lise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem an\u00e1lise, n\u00e3o existe estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E sem estrat\u00e9gia o neg\u00f3cio passa a depender exclusivamente da sorte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo um cadastro simples j\u00e1 pode fornecer informa\u00e7\u00f5es importantes para futuras a\u00e7\u00f5es de relacionamento e vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Converse com sua equipe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se os sistemas n\u00e3o possuem todas as respostas, converse com os vendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles possuem algo extremamente valioso:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>mem\u00f3ria de mercado.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles lembram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dos clientes satisfeitos;<\/li>\n\n\n\n<li>dos clientes exigentes;<\/li>\n\n\n\n<li>das vendas bem-sucedidas;<\/li>\n\n\n\n<li>das negocia\u00e7\u00f5es perdidas;<\/li>\n\n\n\n<li>das obje\u00e7\u00f5es mais frequentes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas vezes as melhores informa\u00e7\u00f5es sobre o comportamento do consumidor j\u00e1 est\u00e3o dentro da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apenas ainda n\u00e3o foram organizadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O cliente dif\u00edcil pode ser um presente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma situa\u00e7\u00e3o curiosa ocorre quando algu\u00e9m na equipe classifica determinado consumidor como &#8220;cliente dif\u00edcil&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre me pergunto:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dif\u00edcil para quem?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez ali exista uma oportunidade gigantesca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal, aquele cliente dedicou tempo ao seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entrou na loja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perguntou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questionou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demonstrou interesse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez ele esteja apenas mostrando pontos que a empresa ainda n\u00e3o percebeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escutar esses clientes pode gerar melhorias capazes de aumentar significativamente o faturamento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-1024x683.png\" alt=\"O cliente dif\u00edcil pode ser um presente! Onde est\u00e1 o meu Cliente?\n\" class=\"wp-image-25840\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-1024x683.png 1024w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-300x200.png 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-768x512.png 768w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-1200x800.png 1200w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3-120x80.png 120w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/08\/image-3.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O cliente pode estar em muitos lugares &#8211; Onde est\u00e1 o Meu Cliente?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seu cliente pode estar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>caminhando pela rua;<\/li>\n\n\n\n<li>navegando no Google;<\/li>\n\n\n\n<li>consultando avalia\u00e7\u00f5es;<\/li>\n\n\n\n<li>assistindo v\u00eddeos;<\/li>\n\n\n\n<li>pesquisando pre\u00e7os;<\/li>\n\n\n\n<li>participando de grupos;<\/li>\n\n\n\n<li>acompanhando influenciadores;<\/li>\n\n\n\n<li>interagindo em redes sociais.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pode estar no Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Bing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou simplesmente conversando com algu\u00e9m sobre uma necessidade que sua empresa poderia resolver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pergunta continua:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sua marca est\u00e1 presente onde ele est\u00e1?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aprender novamente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos empres\u00e1rios levaram anos para construir seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprenderam seus mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecem seus produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolveram experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o mercado n\u00e3o ficou parado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O consumidor mudou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia mudou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os canais mudaram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os h\u00e1bitos mudaram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso surge um desafio importante:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>aprender a desaprender para aprender novamente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o significa abandonar a experi\u00eancia adquirida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Significa aceitar que o cliente evoluiu e que compreender seu comportamento tornou-se uma compet\u00eancia estrat\u00e9gica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A pergunta que vale ouro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No final das contas, antes de vender, anunciar, promover ou investir mais dinheiro em publicidade, talvez exista uma pergunta que mere\u00e7a aten\u00e7\u00e3o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Onde est\u00e1 o meu cliente?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque quando descobrimos onde ele est\u00e1, come\u00e7amos a entender o que ele faz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando entendemos o que ele faz, compreendemos o que ele procura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando compreendemos o que ele procura, entregamos valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E quando entregamos valor, a venda deixa de ser uma press\u00e3o e passa a ser uma consequ\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez o grande desafio dos neg\u00f3cios modernos n\u00e3o seja encontrar mais clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez seja conhecer melhor aqueles que j\u00e1 est\u00e3o procurando por n\u00f3s, mesmo sem percebermos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antes de fazer o cliente pensar, descubra onde ele est\u00e1. Depois, facilite sua jornada.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-1024x683.png\" alt=\"Colunista Pedro Henriques Guimar\u00e3es Filho\" class=\"wp-image-24154\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-1024x683.png 1024w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-300x200.png 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-768x512.png 768w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-1200x800.png 1200w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News-120x80.png 120w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/03\/Colunista-Pedro-Henriques-Guimaraes-Filho-Portal-Uba-News.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Patrocinadores do Portal Ub\u00e1 News Fala Sodr\u00e9<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" data-id=\"25548\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unimed_wordpress.webp\" alt=\"\" class=\"wp-image-25548\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unimed_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unimed_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unimed_wordpress-768x420.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25547\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unifagoc_wordpress.webp\" alt=\"\" class=\"wp-image-25547\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unifagoc_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unifagoc_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Unifagoc_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25546\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Uba20Conect_wordpress.webp\" alt=\"\" class=\"wp-image-25546\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Uba20Conect_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Uba20Conect_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Uba20Conect_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" data-id=\"25545\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Tempero20Anjo_wordpress.webp\" alt=\"\" class=\"wp-image-25545\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Tempero20Anjo_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Tempero20Anjo_wordpress-300x169.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Tempero20Anjo_wordpress-768x432.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25544\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Sier_wordpress.webp\" alt=\"\" class=\"wp-image-25544\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Sier_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Sier_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Sier_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25543\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Prefeitura_wordpress.webp\" alt=\"\" class=\"wp-image-25543\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Prefeitura_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Prefeitura_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Prefeitura_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25542\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Oticas20Precisao_wordpress.webp\" alt=\"\" class=\"wp-image-25542\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Oticas20Precisao_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Oticas20Precisao_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Oticas20Precisao_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25541\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Lider20Supermercado_wordpress.webp\" alt=\"\" class=\"wp-image-25541\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Lider20Supermercado_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Lider20Supermercado_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Lider20Supermercado_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25540\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Luciano20Motos_wordpress.webp\" alt=\"\" class=\"wp-image-25540\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Luciano20Motos_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Luciano20Motos_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Luciano20Motos_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25539\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Indica_wordpress.webp\" alt=\"\" class=\"wp-image-25539\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Indica_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Indica_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Indica_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25538\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H20Isabel_wordpress.webp\" alt=\"\" class=\"wp-image-25538\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H20Isabel_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H20Isabel_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H20Isabel_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"436\" data-id=\"25537\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H.20Januario_wordpress.webp\" alt=\"\" class=\"wp-image-25537\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H.20Januario_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H.20Januario_wordpress-300x164.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/H.20Januario_wordpress-768x419.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" data-id=\"25536\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Galileu_wordpress.webp\" alt=\"\" class=\"wp-image-25536\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Galileu_wordpress.webp 800w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Galileu_wordpress-300x167.webp 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Galileu_wordpress-768x426.webp 768w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Galileu_wordpress-360x200.webp 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"208\" data-id=\"25535\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cruzeiro20Sul_web.jpg\" alt=\"\" class=\"wp-image-25535\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cruzeiro20Sul_web.jpg 382w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cruzeiro20Sul_web-300x163.jpg 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"208\" data-id=\"25534\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Clindecor_web.jpg\" alt=\"\" class=\"wp-image-25534\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Clindecor_web.jpg 382w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Clindecor_web-300x163.jpg 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-id=\"25533\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Camara20Municipal_web.jpg\" alt=\"\" class=\"wp-image-25533\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Camara20Municipal_web.jpg 640w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Camara20Municipal_web-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"208\" data-id=\"25531\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Auto20Uba201_web.jpg\" alt=\"\" class=\"wp-image-25531\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Auto20Uba201_web.jpg 382w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Auto20Uba201_web-300x163.jpg 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"352\" data-id=\"25530\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Aciuba_web.jpg\" alt=\"\" class=\"wp-image-25530\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Aciuba_web.jpg 645w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Aciuba_web-300x164.jpg 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/forms.cloud.microsoft\/Pages\/ResponsePage.aspx?id=uFcT8i8nAEmJUA-7Ji_4Mn2DCFniQE5Bs-lg6e0XeUhUM0NPNjlQN0hMNThRVkhTNjcxWEVIODVMWC4u\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"25447\" src=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews.png\" alt=\"Seja um Patrocinador\" class=\"wp-image-25447\" srcset=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews.png 1024w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews-300x300.png 300w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews-150x150.png 150w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews-768x768.png 768w, https:\/\/ubanews.com\/site\/wp-content\/uploads\/2026\/06\/Cafe-Digital-Seja-Um-Patrocinador-UbaNews-600x600.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">#OndeEstaOMeuCliente #Cliente #Consumidor #ComportamentoDoConsumidor #ExperienciaDoCliente #JornadaDoCliente #Marketing #MarketingDigital #ConteudoQueConecta #ProducaoDeConteudo #Vendas #RelacionamentoComCliente #Atendimento #Fidelizacao #Negocios #Empreendedorismo #Gestao #TransformacaoDigital #Inovacao #Mercado<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O cliente mudou, mas a maior pergunta continua a mesma: onde est\u00e1 o meu cliente? Antes de vender, \u00e9 preciso entender onde ele busca informa\u00e7\u00f5es, o que procura, quais d\u00favidas possui e como toma decis\u00f5es. Quem fala para todo mundo corre o risco de n\u00e3o ser ouvido por ningu\u00e9m. Conhecer o cliente, observar comportamentos, ouvir a equipe de vendas e construir relacionamentos s\u00e3o passos essenciais para criar conex\u00f5es genu\u00ednas. Afinal, n\u00e3o basta estar presente. \u00c9 preciso estar presente onde o cliente est\u00e1 e oferecer valor para quem realmente importa.<\/p>\n","protected":false},"author":6,"featured_media":25841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[508,45,1,509,3],"tags":[],"class_list":["post-25839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colunistas","category-destaque-principal","category-sem-categoria","category-pedrin","category-slide"],"_links":{"self":[{"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/posts\/25839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/comments?post=25839"}],"version-history":[{"count":0,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/posts\/25839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/media\/25841"}],"wp:attachment":[{"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/media?parent=25839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/categories?post=25839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ubanews.com\/site\/wp-json\/wp\/v2\/tags?post=25839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}