{"id":14279,"date":"2019-11-25T21:55:34","date_gmt":"2019-11-26T00:55:34","guid":{"rendered":"http:\/\/ubanews.com\/site\/?p=14279"},"modified":"2019-11-25T21:55:34","modified_gmt":"2019-11-26T00:55:34","slug":"confira-8-dicas-para-aproveitar-a-black-friday","status":"publish","type":"post","link":"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/","title":{"rendered":"Confira 8 dicas para aproveitar a Black Friday"},"content":{"rendered":"

Especialistas da Fecom\u00e9rcio MG orientam como consumidores e empres\u00e1rios podem aproveitar os descontos da data para fecharem bons neg\u00f3cios<\/em><\/p>\n

As a\u00e7\u00f5es de Black Friday j\u00e1 come\u00e7aram a aquecer o varejo em Minas. A data, uma das mais importante para o com\u00e9rcio no segundo semestre, \u00e9 prop\u00edcia para quem deseja adiantar as compras de Natal ou adquirir aquele produto t\u00e3o sonhado. Segundo pesquisa da Fecom\u00e9rcio MG, cerca de 40% dos consumidores aguardam a \u00e9poca para ir \u00e0s compras e 50% planejam gastar mais de R$ 500 no per\u00edodo.<\/p>\n

A maioria dos consumidores (62%), inclusive, pode ir \u00e0s compras mesmo sem planejamento, caso os descontos sejam atrativos. Mas \u00e9 preciso ter cautela para n\u00e3o desequilibrar as contas ou cair em armadilhas. \u201cAntes de ir \u00e0s compras, \u00e9 essencial se planejar financeiramente e pesquisar as ofertas para o produto que deseja\u201d, ressalta o economista-chefe da Fecom\u00e9rcio MG, Guilherme Almeida.<\/p>\n

Do ponto de vista comercial, s\u00e3o v\u00e1rias as raz\u00f5es que levam o empres\u00e1rio a aderir \u00e0 data, segundo a analista de relacionamento da Fecom\u00e9rcio MG, Aline Grazielle. Acabar com estoques, fazer giro de mercadorias para o Natal e, claro, aumentar as vendas. Por isso, separamos algumas dicas para quem deseja aproveitar a Black Friday \u2013 seja para vender mais ou comprar novos produtos.<\/p>\n

Dicas ao consumidor<\/strong><\/p>\n

    \n
  1. Tenha um objetivo<\/u>: identifique qual produto voc\u00ea quer ou precisa. Fa\u00e7a pesquisas em v\u00e1rios sites e filtre suas prefer\u00eancias. Assim voc\u00ea economiza tempo e dinheiro no momento das buscas.<\/li>\n
  2. Identifique o valor regular<\/u>: pesquise o valor do produto antes do an\u00fancio da oferta. Confira se a promo\u00e7\u00e3o \u00e9 realmente uma oportunidade e n\u00e3o \u201ca metade do dobro do pre\u00e7o\u201d.<\/li>\n
  3. Pesquise os fornecedores<\/u>: fa\u00e7a compras com empresas que possuem bom hist\u00f3rico e coment\u00e1rios positivos de clientes. Muitos sites de busca re\u00fanem esses dados conforme o produto e os coment\u00e1rios sobre a entrega.<\/li>\n
  4. Estude as formas de pagamento<\/u>: algumas promo\u00e7\u00f5es possuem condi\u00e7\u00f5es especiais \u00e0 vista, uma \u00f3tima op\u00e7\u00e3o na hora de economizar. Por outro lado, o uso do cart\u00e3o de cr\u00e9dito sem juros pode ser a solu\u00e7\u00e3o para realizar mais de uma compra, se voc\u00ea estiver sem dinheiro. Se a comprar for a prazo, planeje-se e tente pagar as presta\u00e7\u00f5es sem se endividar.<\/li>\n<\/ol>\n

    Dicas ao empres\u00e1rio<\/strong><\/p>\n

      \n
    1. N\u00e3o engane o cliente<\/u>: jamais \u2018maquie\u2019 as promo\u00e7\u00f5es, manchando, assim, a reputa\u00e7\u00e3o da empresa. O ideal \u00e9 aproveitar a Black Friday para oferecer descontos imbat\u00edveis, pelo menos em algum artigo da loja.<\/li>\n
    2. Negocie com os fornecedores<\/u>: desta forma, \u00e9 poss\u00edvel garantir um mix<\/em> de produtos atrativos ao consumidor e repor rapidamente os estoques para itens que possuam alta procura, n\u00e3o frustrando o cliente.<\/li>\n
    3. Tenha aten\u00e7\u00e3o \u00e0s vendas on-line<\/u>: o site precisa ser todo conferido, do conte\u00fado ao funcionamento dos links. Verifique inclusive, se o servidor suportar\u00e1 o aumento das visitas durante as promo\u00e7\u00f5es, garantindo uma boa experi\u00eancia ao usu\u00e1rio e a conclus\u00e3o da compra.<\/li>\n
    4. Fidelize o cliente<\/u>: aproveite a data para ativar os canais de comunica\u00e7\u00e3o e manter o cliente. Com informa\u00e7\u00f5es mais precisas sobre o perfil desse consumidor, seus interesses e desejos, \u00e9 poss\u00edvel criar campanhas mais diretas e assertivas.<\/li>\n<\/ol>\n

      VEJA TAMB\u00c9M:<\/strong><\/span>
      \nINDUSTRIAL X NACIONAL<\/span> <\/span>clique aqui<\/span><\/a><\/strong><\/p>\n

      \"\"<\/a><\/p>\n

      Clique aqui<\/a><\/span><\/strong> para ser membro no grupo de whatsapp e ser notificado sempre quando tiver uma nova not\u00edcia.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Especialistas da Fecom\u00e9rcio MG orientam como consumidores e empres\u00e1rios podem<\/p>\n","protected":false},"author":2,"featured_media":11187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"\nConfira 8 dicas para aproveitar a Black Friday - Ub\u00e1 News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confira 8 dicas para aproveitar a Black Friday - Ub\u00e1 News\" \/>\n<meta property=\"og:description\" content=\"Especialistas da Fecom\u00e9rcio MG orientam como consumidores e empres\u00e1rios podem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Ub\u00e1 News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ub%c3%a1News-Carlos-Roberto-Sodr%c3%a9-418778301977370\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/carosroberto.sodre.5\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-26T00:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2019\/04\/Dinheiro-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sodr\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sodr\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\"},\"author\":{\"name\":\"Sodr\u00e9\",\"@id\":\"https:\/\/ubanews.com\/site\/#\/schema\/person\/d90c9e47252fbb63dcc969fe4c8b9d10\"},\"headline\":\"Confira 8 dicas para aproveitar a Black Friday\",\"datePublished\":\"2019-11-26T00:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ubanews.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ubanews.com\/site\/wp-content\/uploads\/2019\/04\/Dinheiro-1.jpg\",\"articleSection\":[\"Geral\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\",\"url\":\"https:\/\/ubanews.com\/site\/2019\/11\/25\/confira-8-dicas-para-aproveitar-a-black-friday\/\",\"name\":\"Confira 8 dicas para aproveitar a Black Friday - 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